Early on in my career, I realized the massive power of social media — a place where one strong message from a small account can travel farther than a big name — something no other medium has ever done before.

At the same time, I saw how underused it is—especially by businesses just posting to post—no strategy, no message, no results. Leaving real growth on the table.

In today’s digital space, a pretty feed isn’t enough. What really drives growth is strategy, storytelling, consistency and what I like to call sticky content — the kind of content that actually connects and stays with people.

That’s the perspective I bring into my work every day, and it’s what’s allowed me to help brands grow, connect and ultimately get choosen.