Social Media Management
Full-service social media support — from content creation to posting and community management. Every brand has different needs, so I build a strategy that matches your goals. For some, that means video-heavy feeds (like Dorm Therapy, where video is what connects best). For others, it’s more about graphics, carousels, or static posts that build trust and educate. Whether your goal is impressions, engagement, or credibility, I adjust the type of content and posting style to make sure your social media actually works for you. My goal isn’t just to post — it’s to grow, connect, and actually move the needle for your business.
Overview
Dorm Therapy is Apartment Therapy Media’s Gen Z brand focused on dorm, college, and first-apartment living. I support the social team with strategy, trend-spotting, and content execution across TikTok, Instagram, and Pinterest.
Results
Instagram growth from 14K → 38K followers in 4 months (Oct 2025).
35% YoY growth in followers.
9M+ impressions in one quarter.
Overview
Tindaya is a childcare and activity center that wanted a more aesthetic, informative, and fun Instagram presence. We redesigned their feed using a mix of graphics, photos and reels to balance education with playfulness. (For my portfolio, children’s faces and names have been blurred per brand request.)
Results
Instagram growth from 80 → 1.8K followers.
Increased engagement through interactive carousels and creative visuals.
Introduced educational + entertaining posts to reflect the center’s mission.
Overview
Refuelery is a sports nutrition brand focused on supplements for athletes. They wanted their social media presence to feel more dynamic, professional, and in line with fitness culture
Results
Built a feed that feels aspirational yet approachable for athletes.
Increased engagement through educational + lifestyle storytelling posts.
Established a stronger online presence to support customer trust and product awareness.